mHart

Since Dec '23

Austin, TX

Texas' first and only Asian American music label

( Mission Statement )

What We Are & Why We Do It

MHART IS AN ARTIST DEVELOPMENT AND PERFORMANCE ECOSYSTEM DISGUISED AS A MUSIC LABEL - ONE BUILT TO AMPLIFY AND VALIDATE THE ASIAN AMERICAN EXPERIENCE IN MUSIC AND MEDIA - THE FIRST AND ONLY OF ITS KIND IN TEXAS.

( Vision )

How We Operate

OUR CREATIVE HOUSE BUILDS FROM THE INSIDE OUT: NURTURING ARTISTS FROM IDEATION THROUGH EXECUTION ACROSS MUSIC, VISUALS, PERFORMANCE, AND COMMUNITY.

OUR CREATIVE HOUSE BUILDS FROM THE INSIDE OUT: NURTURING ARTISTS FROM IDEATION THROUGH EXECUTION ACROSS MUSIC, VISUALS, PERFORMANCE, & COMMUNITY.

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( Arms )

Our 7 Arms of Artist Development

Music Creation

TRANSLATING ARTIST STORIES FROM DEMO TO RADIO TO STAGE

VIDEO Creation

CREATING THE VISUAL WORLD THAT BRINGS THE MUSIC TO LIFE

MARKETING & PR

STRATEGIC STORYTELLING THAT DRIVES AUDIENCE ENGAGEMENT AND CULTURAL REACH

PERFORMANCE ECOSYSTEM

TRANSFORMING ARTISTS INTO MAGNETIC LIVE PERFORMERS

WORLDBUILDING

CRAFTING AN AESTHETIC, EMOTIONAL, AND SOCIAL IDENTITY AROUND EACH ARTIST AND RELEASE

EVENTS & COMMUNITY

CREATING EXPERIENCES THAT ENGAGE AND GROW THE MHART AUDIENCE, like our flagship showcase: KISSES

OPERATIONS &

INFRASTRUCTURE

THE BACKBONE OF MHART AND ITS ARTISTS, POWERING THEIR GROWTH AND MAKING THEM SUSTAINABLE

( Structure )

Our Team Philosophy & Structure

MHART IS A TEAM OF 20+ ALL MINORITY CREATIVES.

AT MHART, PEOPLE ARE THE ROLES: WE DON’T FILL JOBS - WE BUILD AROUND CONTRIBUTION.

THIS FLEXIBLE, COMMUNAL STRUCTURE IS WHAT POWERS MHART’S ECOSYSTEM OF ARTISTRY, CHOREOGRAPHY, CREATIVE DIRECTION, DANCE, DESIGN, MANAGEMENT, PHOTOGRAPHY, PUBLICITY, STYLING, VIDEOGRAPHY, AND MORE.